Resources for the Research Community
How much is market research worth? How much are insights worth? How much are insights that will make a difference for your business worth? These are all questions that are on the minds of many in the market research community. Recent economic challenges have made it more and more difficult for clients to justify spending [...]
By the time the Festival of NewMR reaches its tenth anniversary, the novelty of online-only conferences may have worn off. But it hasn’t yet. Such online-only events are increasingly becoming part of the market research thought leadership scene, with entries in the past year from the American Marketing Association (AMA) and Market Research Global Alliance [...]
Innovation is a part of most entrepreneur’s personalities… they love to think, solve problems and invent more efficient means to arriving at solutions. To be successful you have to know your market and develop a plan in order to accomplish your goals. Market research can help you get there and planning for it is an essential part [...]
One of the first things someone told me about business was that you have to run to stand still. Then the stock markets taught me that anything other than solid growth would be punished severely by the market in terms of valuation of a company. Then during my tenure at several blue chips and other [...]
Polls are an outstanding way to collect feedback and engage with your audience. Polls have become more popular for two specific attributes: first — they don’t take much time. You can read a poll and answer a poll in less than 10 seconds and that increases response rates. The second reason is that polls often [...]
In a previous post, I laid out a marketing research plan. The first steps of the marketing research plan was setting goals and objectives. You might think that this is a same-old, same-old process. But it isn’t. I’m going to approach this in a different way that will get you better results. Begin with the END [...]
