Do You Care About Plummeting Telephone Response Rates?

Anvil Falling

New data from the Pew Research Center indicate that telephone survey response rates are continuing their long downward trend. In 1997 Pew’s research yielded average response rates of 36%. By 2006, that figure was down to 21%. In 2012 it is down to 9%. The 2012 figure was brought lower in part by the introduction [...]

Fewer Than Half Know How to Protect Privacy Online

Online Privacy

The good folks at the Pew Internet & American Life Project have done it again. They have the substantial mandate to chronicle the use of the internet and technology among Americans.  As part of that responsibility they publish regular reports which do a good job of measuring various technology related phenomena – some of which [...]

Long Live the King

television

For the better part of the 20th century, the television dominated the American home while also commanding the marketing budgets of numerous companies. Now, however, a study released by the Pew Research Center shows that this traditional American centerpiece is losing its standing as a household fixture. According to the study, only 42% of Americans [...]