How Language Proficiency Can Impact Survey Response

Just when it started to feel as if it was going to be a boring summer, Annie Pettit of Peanut Labs stepped up to the microphone at this year’s MRA Insights and Strategy Conference and stole the show. Okay, so it might not have been that dramatic, but Dr. Pettit did share some fascinating insights […]

How To Monitor the Quality of Respondent Answers

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On March 19, 2015, the esteemed Annie Pettit of Peanut Labs led us through a brief but insightful presentation on data quality lessons from the survey design perspective. As researchers who are actively engaged in survey implementation, we want to ensure that the responses we are collecting are as accurate as possible. This requires a […]

Have We Been Doing Control Groups All Wrong?

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To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Every time we test a new subject line, a new survey question, a new image, a new way-cool-and-so-much-better alternative, we always use a control group. That way, […]

The Moms Have Spoken

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Peanut Labs recently released a new report on the social media habits of mothers. In a survey of more than 300,000 mothers, the research offers insight into what is shaping and influencing the behaviors of moms today. The report details how mothers respond to a variety of influences when it comes to make purchasing decisions. When […]