Social Media as The Database of Affinity

Group of Business People with Infographic Illustration Above Them

On June 23, 2014, Erika Brookes from Oracle and Nate Elliot from Forrester Research touched on a very serious issue – how to remove the noise from social media listening in order to find the signal: what the market is saying about your brand. It is all about affinity, or as Forrester defines it: People’s […]