Clearly, mobile continues to open up hitherto unknown opportunities. As a digital marketing agency, we are working with customers on various mobile and Microsoft Tag and QR code related initiatives – from powering contests, real-time coupons, location sensitive campaigns to scavenger hunts and continue to get requests for new, innovative ideas. Just last week, I [...]
Feedback with Operational Context
August 24, 2011 by 1 Comment
Romi Mahajan recently opined aloud, as he usually does, about the need for context when it comes to feedback. His two main points of contention were temporal (when) and situational (where). While I agree, both these pieces of metadata are extremely relevant while embarking on a feedback initiative, I think he is missing the elephant in the room: operational context. [...]
