How to Set Up and Manage an Online Research Community

An online market research community (MROC) is a private online space for customers to discuss research related topics on a regular basis. The benefit of a research community comes from the ability to gather constructive, qualitative feedback from a self-regulating, evolving pool of participants. An effective MROC will deploy collaborative tools that allow the community […]

U.S. Census Moves Toward Online Data Collection

Census Bureau Logo

For those of us who make our living in commercial market research, the United States Census Bureau is an august bastion of methodological rigor. The agency has been led since 2009 by a highly respected academic and leader in the field of survey methodology and social research, Dr. Robert Groves. (Anyone who knows Dr. Groves […]

The Impact of Moving Offline Surveys Online

We’ve been talking a lot recently about alternative approaches to data collection, including the rapidly growing use of tools like social media and mobile devices. We just posted yesterday about the prediction made by Vaughn Mordecai that these alternative approaches will finely see mainstream traction in 2011. But while we’re pretty sure this is going […]

The Moms Have Spoken


Peanut Labs recently released a new┬áreport on the social media habits of mothers. In a survey of more than 300,000 mothers, the research offers insight into what is shaping and influencing the behaviors of moms today. The report details how mothers respond to a variety of influences when it comes to make purchasing decisions. When […]