Do Mobile Respondents Differ from Online Survey Respondents?

A new study from market research firm Opinionology looks into behavioral differences in mobile respondents versus those responding via traditional online surveys. The study, entitled “Do Mobile Respondents Differ from Online Survey Respondents?” [PDF], just begins to scratch the surface in answering what is sure to be a frequent questions these days, but it did […]

How to Write a Market Research Plan

planning

In the past, we BUDGETED for market research.  This usually included our annual customer satisfaction survey and then we simply looked at our marketing plan an set aside a budget for the new product research we were going to do in the next year. These days things are a little different.  I find myself recommending […]