How to Create an Informal Survey Panel

Decision

These days researchers are looking for quicker and cheaper ways to get data. The arrows in their quiver often include more expensive resources like syndicated databases (Nielsen, IRI, etc.), as well as some form of primary survey research tool – or access to that type of data through a vendor. One easy and affordable idea [...]

The Future of Market Research

Market Research Trends

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience. The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of [...]

Are Traditional Online Research Panels Dead?

Huge Crowd

I write this feeling as though I have one foot in the past/present and another foot squarely in the future. Let me explain. I’ve been a part of market research panels for YEARS.  In fact, I have to admit that because of my years of experience of actually calling respondents on the phone as well [...]

Are Market Research Tools an Alternative for Social Media Haters?

Social Media has been around for a number of  years now, yet many CEOs just don’t see the point.  Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a [...]

How Do You Assure Online Panel Quality?

[Editor's Note: The  following post by Ron Sellers was originally published by and is syndicated with permission by The GreenBook Blog.] In a meeting recently, I was asked a very cogent and interesting question: “How do you assure the quality of online panel sample?” The answer is very simple: I don’t. I can’t be positive that [...]