Do Mobile Respondents Differ from Online Survey Respondents?

A new study from market research firm Opinionology looks into behavioral differences in mobile respondents versus those responding via traditional online surveys. The study, entitled “Do Mobile Respondents Differ from Online Survey Respondents?” [PDF], just begins to scratch the surface in answering what is sure to be a frequent questions these days, but it did [...]

Online qual – always read the label

Qualitative research is a part of Market Research whose aim is to gather an in-depth understanding of human behavior and the reasons that govern such behavior. Traditionally, when introducing new products or ideas, researchers have adopted various techniques such as observing participant behavior in a specially simulated environment, using focus groups and cognitive testing. Researchers [...]