Free Webinar: Offline Field Research Made Easy

Many market researchers are familiar with the challenges inherent in conducting field research. More often than not, the process involves having staff conducting face-to-face interviews in public places, recording the responses with pen and paper, then inputing the data after the fact. Not only is this a time consuming process, delaying data returns, but it […]

The Impact of Moving Offline Surveys Online

We’ve been talking a lot recently about alternative approaches to data collection, including the rapidly growing use of tools like social media and mobile devices. We just posted yesterday about the prediction made by Vaughn Mordecai that these alternative approaches will finely see mainstream traction in 2011. But while we’re pretty sure this is going […]