Avoid Using Tomorrow’s Research to Justify Yesterday’s Bad Decisions

alcoholic business man  whiskey drunk at office with computer

The following is an excerpt from the whitepaper 3 Pitfalls of the New Product Development Process by Yui Nagashima. We know that, too often, companies move forward with new products based on a hunch. They have an idea, see value in it, and decide to progress with the development of a product without thoroughly exploring the market for […]