Market Research as a Local Experience

I’ve written a few times this week about QR codes (see “How Will QR Codes Impact Market Research” and “On the other hand, maybe QR codes are already dead“). To me (and many), the most interesting aspect of a technology like QR codes is the ability to capture behavior, interest and intent in a hyper-local […]

Bringing an Online Experience to the Offline World (VIDEO)

Few things have changed the way we behave as a culture over the past several decades as dramatically as mobile devices. Now nearly ubiquitous, Internet-connected mobile devices (smartphones in particular) conveniently place the entire world in our pockets, not only keeping us connected with our family, friends and peers, but keeping us connected to the world […]