Leverage the Intelligence of Networks

Network Intelligence

Normally when I think about market research, I think about insights generated by individuals or teams working together within an organization or in collaboration across several organizations working in partnership. However, there is a newer concept of knowledge which has begun to change my thinking.  That concept is called Network Intelligence (NI). The basic idea […]

Stick It to the Boss

Stick It to the Boss

Editor’s Note:  The RomiCast series is brought to you by Research Access and Metavana. In minute 15 of the first episode of new podcast from Romi Mahajan, the celebrated marketer has some pointed advice for researchers: “Every single employee…needs to basically stick it to the boss.  They need to say, ‘Hey boss, it’s simply not all about my […]

Market Research Trends 2012: Part Three – Network Intelligence

LinkedIn Network

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the third part of the webinar, a discussion of  network intelligence. Here is a list […]

The Future of Market Research

Market Research Trends

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience. The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of […]