DIY Doomsayers are Missing the Point

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The doomsayers about DIY (do-it-yourself) research are missing the point. Typically resistance to DIY research comes from traditionalists who feel that internal corporate marketers and researchers are not able to administer and analyze research projects on their own without the steady guiding hand of a market research consultant. By the way, last year I wrote [...]

Market Research Skills of the Future

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What are the market research skills of the future? Jason Anderson of Blizzard Entertainment (a.k.a. @dirkgently on Twitter) had an interesting, and, I think, telling piece of advice during his talk at last week’s Market Research in the Mobile World conference in Cincinnati. By way of background, Jason’s talk was entitled “A Technologist’s Research Manifesto.” [...]

10 Checklist Items for Market Research in the Mobile World Cincinnati

Red check mark

The much-anticipated MRMW Cincinnati conference kicks off Tuesday with the welcome event sponsored by Survey Analytics. Building on the success of the spring conference in Amsterdam, this round promises to be the market research event of the year. Let me share with you my checklist of things I’ll be looking for next week. 1. End-client [...]

Join Us at MRMW Networking Events

MRMW Unbranded

The Market Research in the Mobile World Conference in Cincinnati next week promises to be one of the top events of the year. Whether you are attending the conference or not, you can register for either or both of two free after-hours networking events being held in association with the event. On Tuesday, July 17th [...]

Join us at Market Research in the Mobile World in Cincinnati

MRMW Unbranded

Research Access is pleased to be a media sponsor for the Market Research in the Mobile World Conference, which is in Cincinnati on July 18th and 19th. We provided a live blog of the sessions in Amsterdam this spring (Day 1 Live Blog, Day 2 Live Blog), and we intend to the same in Cincinnati. [...]

The 10 Most Memorable Moments from MRMW Amsterdam

Market Research in the Mobile World

The Market Research in the Mobile World Conference in Amsterdam is now completed. On my way home to the United States I’ve had a chance to think about which moments to me were most memorable to me personally. Some of the moments I’ve chosen are whimsical, while others are serious. Some are substantive, and some [...]

MRMW Live Blog – Day Two

Market Research in the Mobile World

3:54 p.m. Elias Veris of Insites Consulting discussed the use of mobile in MROCs. He said mobile qual gives you an in-depth understanding of the hows and whys; it’s about digging deep. The 21st century method of digging deep is MROCs. MROCs are about engagement and social dynamics, they are longterm and asynchronous, and they [...]

MRMW Live Blog – Day One

Market Research in the Mobile World

5:29 p.m. Diane Gardiner of Latitude Insights discussed a mobile qualitative project for Kraft among 4-year olds in Australia. Mobile qualitative research is growing, but there’s a lot of opportunity. Latitude uses mobile qualitative to add more insight to panel communities. They collect ethnographic data such as videos and photos of meal preparations, home decorating, [...]

Market Research in the Mobile World Lead Sponsor is SurveySwipe

Market Research in the Mobile World

Here at Research Access we love mobile research, and we really love writing about it. So you can imagine we’re pretty excited about the news that Research Access sponsor SurveySwipe is the exclusive Platinum sponsor of the upcoming Market Research in the Mobile World conferences in Amsterdam and Cincinnati in 2012. The last MRMW conference, in [...]