Social Media has been around for a number of years now, yet many CEOs just don’t see the point. Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a [...]
Agile Market Research – Are Smartphones the Answer?
June 7, 2011 by Leave a Comment
When online surveys gradually replaced paper surveys, we saved money, increased speed and increased the efficiency of research. Mobile research has the potential to take that profit, speed and efficiency to a new level: to a point where you get true agility in market research, and one where you can get actionable answers to your [...]
What We’re Reading: Mobility, Asking Why, Social Media Research
May 31, 2011 by Leave a Comment
Normally, we’d be going through our reading list on Monday mornings, but given the glorious (and extended) Memorial Day weekend here in the US, we decided to postpone our reading to Tuesday. So without further adieu, here are some highlights from our reading list this week: Mobilizing Market Research, Part 3 – In this third [...]
