Resources for the Research Community
Regardless of which team you may have supported in the recent Super Bowl, or whether you are a sports fan at all, there was an interesting technology story to come out of the New Orleans contest, won by the Baltimore Ravens over the San Francisco 49ers. Mashable reported that the Ravens use iPad technology to [...]
Today Greg Bender, Director of Product Management at Survey Analytics, and I held a webinar to demonstrate our awesome mobile data visualization and analytics app, SecondPrism. We talked about the importance of making sense of the proliferation of marketing data, the rise (and fall?) of data dashboards, the growing ubiquity of mobile, the limitations of [...]
The mobile revolution is enabling more creative and useful ways of interacting with data. Touch-screen technology is allowing users to manipulate data right on their iPad, Android tablet, iPhone, Samsung Galaxy Note, Kindle Fire devices and more. Now users can access advanced analytics with beautifully visualized data on their mobile devices. On January 24th, Greg [...]
According to recent data from the Pew Internet & American Life Project, mobile penetration in the U.S. has reached fully 85%, whereas smartphone penetration has reached 45%. The picture is even rosier in the UK, where, according to TechCrunch, smartphone penetration has reached 58%. I remember back in the early 2000′s when I was working [...]
Research Access is pleased to be a media sponsor for the Market Research in the Mobile World Conference, which is in Cincinnati on July 18th and 19th. We provided a live blog of the sessions in Amsterdam this spring (Day 1 Live Blog, Day 2 Live Blog), and we intend to the same in Cincinnati. [...]
I recently had the opportunity to catch up with Srivats Srinivasan, a really interesting guy and Research Access contributor who runs a digital agency called Nayamode. Srivats filled me in on his Event Mobilizer app, which provides conference attendees the opportunity to give real-time feedback and provides them in-the-moment information. He also gave insight into [...]
Living in the Past Market research relies heavily on human memory. Attempting to measure recall about what respondents thought or felt about a product or service is a standard approach for market researchers. Surveys often consist of long lists of memory tests. So many surveys contain phrases like, “Thinking about the last time you used [...]
The Market Research in the Mobile World Conference in Amsterdam is now completed. On my way home to the United States I’ve had a chance to think about which moments to me were most memorable to me personally. Some of the moments I’ve chosen are whimsical, while others are serious. Some are substantive, and some [...]
3:54 p.m. Elias Veris of Insites Consulting discussed the use of mobile in MROCs. He said mobile qual gives you an in-depth understanding of the hows and whys; it’s about digging deep. The 21st century method of digging deep is MROCs. MROCs are about engagement and social dynamics, they are longterm and asynchronous, and they [...]
5:29 p.m. Diane Gardiner of Latitude Insights discussed a mobile qualitative project for Kraft among 4-year olds in Australia. Mobile qualitative research is growing, but there’s a lot of opportunity. Latitude uses mobile qualitative to add more insight to panel communities. They collect ethnographic data such as videos and photos of meal preparations, home decorating, [...]
