Usability Testing for Mobile Apps: One Step Closer, How Many Left?

Close-up of woman texting

As people spend more and more time on phones and tablets (more than on their computers, since last year) the importance of having a user-friendly mobile presence only increases. Ecommerce sites have seen their traffic migrate to mobile devices in droves, and while that means more convenient and flexible ways for customers to shop, it […]

6 Keys to Mobile Qual – When, Where and Why

woman using smart phone at grocery store

Researchers have been using mobile devices to capture data and engage participants for a number of years now, with the initial buzz dying down somewhat. This is an ideal time to reflect on what we’ve learned so far. 1. It’s Still A Mashup Out There Despite massive technology advancements and accelerated innovation, there’s still an […]

Mobile Data Visualization and Analytics

Mobile Data Visualization and Analytics

The mobile revolution is enabling more creative and useful ways of interacting with data. Touch-screen technology is allowing users to manipulate data right on their iPad, Android tablet, iPhone, Samsung Galaxy Note, Kindle Fire devices and more. Now users can access advanced analytics with beautifully visualized data on their mobile devices. On January 24th, Greg […]

How Much Mobile Penetration Do You Need?


According to recent data from the Pew Internet & American Life Project, mobile penetration in the U.S. has reached fully 85%, whereas smartphone penetration has reached 45%. The picture is even rosier in the UK, where, according to TechCrunch, smartphone penetration has reached 58%. I remember back in the early 2000’s when I was working […]

Join us at Market Research in the Mobile World in Cincinnati

MRMW Unbranded

Research Access is pleased to be a media sponsor for the Market Research in the Mobile World Conference, which is in Cincinnati on July 18th and 19th. We provided a live blog of the sessions in Amsterdam this spring (Day 1 Live Blog, Day 2 Live Blog), and we intend to the same in Cincinnati. […]

A Conversation with Srivats Srinivasan

Srivats Srinivasan

I recently had the opportunity to catch up with Srivats Srinivasan, a really interesting guy and Research Access contributor who runs a digital agency called Nayamode. Srivats filled me in on his Event Mobilizer app, which provides conference attendees the opportunity to give real-time feedback and provides them in-the-moment information. He also gave insight into […]

Why Recall Must Die: Capturing the Point of Emotion


Living in the Past Market research relies heavily on human memory. Attempting to measure recall about what respondents thought or felt about a product or service is a standard approach for market researchers. Surveys often consist of long lists of memory tests. So many surveys contain phrases like, “Thinking about the last time you used […]

The 10 Most Memorable Moments from MRMW Amsterdam

Market Research in the Mobile World

The Market Research in the Mobile World Conference in Amsterdam is now completed. On my way home to the United States I’ve had a chance to think about which moments to me were most memorable to me personally. Some of the moments I’ve chosen are whimsical, while others are serious. Some are substantive, and some […]

MRMW Live Blog – Day Two

Market Research in the Mobile World

3:54 p.m. Elias Veris of Insites Consulting discussed the use of mobile in MROCs. He said mobile qual gives you an in-depth understanding of the hows and whys; it’s about digging deep. The 21st century method of digging deep is MROCs. MROCs are about engagement and social dynamics, they are longterm and asynchronous, and they […]

MRMW Live Blog – Day One

Market Research in the Mobile World

5:29 p.m. Diane Gardiner of Latitude Insights discussed a mobile qualitative project for Kraft among 4-year olds in Australia. Mobile qualitative research is growing, but there’s a lot of opportunity. Latitude uses mobile qualitative to add more insight to panel communities. They collect ethnographic data such as videos and photos of meal preparations, home decorating, […]