Going Mobile – when to deploy mobile surveys

Mobile Survey

Recently I heard the average smartphone user is never more than three feet away from his or her phone. There is no judgment on this, but it does play into our need as consumer and B2B market researchers to expand our thinking on how we deliver surveys to respondents. Multi-channel research involves leveraging two or […]

How to Do Your Own Retail Audit Using Tablets or Smartphones

Conduct Your Own Retail Audit Using Tablets or Smartphones

As the marketing and market research world get more and more comfortable with mobile technology, there are opportunities to go beyond the traditional survey in this innovative realm. Sure, it’s easy to do your first few mobile surveys using tried and true surveys, such as a customer feedback survey or an attitude and usage study. […]

Who Needs to Do Customer Satisfaction Surveys

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There are virtually unlimited possibilities for conducting – and taking – customer satisfaction surveys, now that surveys and mobile, hence completely untethered. I thoroughly enjoyed Antoine Déroche’s post on MRMW.net about customer satisfaction surveys in Singapore. He shared an example of a well-placed survey – above the toilets in Singapore’s Changi airport, with the simple admonition: […]