Getting Closer to the Youth Market

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On March 25, 2015, ESOMAR took time to promote their upcoming summer academy. Part of the festival of learning will include deeper insights into cross-generational branding. Joeri Van den Bergh, of InSites Consulting, and author of the book How Cool Brands Stay Hot, provided a first glance at the topic. Millennials, or those presently aged […]

Hispanic Millennials’ View of Financial Services

Hispanic woman doing bills

On January 29th Sensis and ThinkNow Research presented the findings from the third wave of their Hispanic Millennial Project. Previous iterations reviewed this important segment’s demographics, psychographics, buying power and attitudes toward key issues such as health, diet, exercise and health insurance. The third wave examined the Hispanic Millennial’s thoughts on finances and compared them […]

Millennials Are Growing Up

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Editor’s Note: Today I’m pleased to introduce a new Research Access author: Gayle Vogel, Vice President at Edge Research, a full service marketing research firm that specializes in connecting research results with actionable insights. We’ve been conducting generational research for years, capturing the emotional and rational thought processes that motivate individuals along the life stage continuum.  […]