Cutting the Cord: Implications for Market Research

Cutting the Cord

I cut the cord on my landline phone about five years ago. I never gave my home phone number to business contacts or friends. My home answering machine had become a receptacle for receiving telemarketing — and survey research — calls. I asked myself, “Why am I paying for this service?” Like me (and probably [...]

How Fast Should Market Research Be?

Fast Car

One of my responsibilities as Vice President of Marketing at Survey Analytics is making sure that people who fill out the contact forms on our websites get a quick reply. Recently I had to deal with a technology glitch which was causing an unacceptably long delay between the time when interested parties filled out one [...]

Why do clients and agencies only rarely use the ‘best’ method?

Best

I am writing this post from the ESOMAR 3D conference, in Amsterdam. I am hearing a range of presentations, some great, some OK, some applicable, and some theoretical. One question that keeps being asked is ‘Why do people not use the best method?’, for example by combining online and offline ethnography, or by using a [...]

Survey Tip: Pay Attention to the Details

blueprint

Why survey creators need to pay more attention to the details of wording, question types and other matters that not only affect results but also how customers view the company. A recent survey from Sage Software had quite a few issues, and gives me the opportunity to share some pointers. The survey was for follow [...]

We’re Here, We’re QR, Get Used to It

Research Access QR Code

On a recent United Airlines flight I was reading Hemispheres, the in-flight magazine – something I am wont to do as I wait for the go-ahead to turn on my iPad. As I scanned the magazine (and read an interesting interview with comedian Amy Poehler, by the way), I noticed quite a few QR codes [...]

4 Kinds of Survey Error: Sampling, Measurement, Coverage and Non-Response

family feud error

There are 4 generally-accepted types of survey error.  By survey error, I mean factors which reduce the accuracy of a survey estimate. It’s important to keep each type of survey error in mind when designing, executing and interpreting surveys.  However, I suspect some of them are more ingrained in our thinking about research, while others [...]

Meet the Data Triplets: Data, Metadata and Paradata

triplets

There are three sorts of data, and very often you need all three to understand and use the data you collect from your survey. Here are the three sorts: 1. The Data. The data is the data, that is the actually numbers, codes or open ended text that the respondent enters into the survey. There [...]

Liquor Privatization Initiative Accurately Pegged by Pre-Election Online Survey

liquor

Survey Analytics is pleased to report that our recent poll of King County, Washington voters called the outcome of the State of Washington’s liquor privatization initiative with a high degree of precision. Our political poll marks an exciting and innovative, new approach whereby public opinion researchers, public affairs firms, political consultants and political campaigns themselves [...]

Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?

android-blackberry-iphone

This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) [...]

How to Use Facebook for Market Research Surveys

facebook-logo

It’s an understatement to say that there’s tremendous interest in using Facebook for market research.  Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies [...]