The Life of a Media Researcher

Media

One of our goals here at Research Access is to share the stories of research practitioners so that others can enjoy learning about – and learning from – their experiences. Earlier this week I shared an interview with Elizabeth McLaughlin of the Virginia Tourism Corporation. Today I’m sharing a recent interview I did with Jim Multari, [...]

Ad Spending Climbs 5.1%; TV Gains 10.5%

U.S. ad spending saw some significant increases in the first quarter, with Q1 spending hikes “broadly distributed” across advertisers and categories, according to Kantar Media. Overall, ad expenditures rose 5.1% in Q110 from a year ago, to $31.3 billion.

Study: Television still dominates Americans’ media usage

According to new results of a Knowledge Networks survey commissioned by TVB, television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile. The study notes that consumers credit television advertising with higher impact scores – and find TV ads more [...]

VSS publishes historical database on media industry growth

Private equity firm Veronis Suhler Stevenson on Tuesday released “Communications Industry Historical Database 1975-2009,” a retrospective study of the media and communications industry. The study shows that total U.S. communications spending increased at a compound annual growth rate of 8.1% during that period. The report tracks the changes in 21 major segments of the media [...]