Research TV : Max-Diff Scaling

MaxDiffVideo

Research TV : Max-Diff Scaling Dr. Nico Peruzzi (@NicoPeruzziPhD) from Outsource Research Consulting has put together a very informative video on Max-Diff Scaling. Max-Diff Scaling is a simple (yet relatively powerful) technique for users to determine what is “truly” important, and for that matter what is NOT important for a user. For too long, we’ve […]