Research TV : Max-Diff Scaling

Dr. Nico Peruzzi (@NicoPeruzziPhD) from Outsource Research Consulting has put together a very informative video on Max-Diff Scaling. Max-Diff Scaling is a simple (yet relatively powerful) technique for users to determine what is “truly” important, and for that matter what is NOT important for a user.

For too long, we’ve relied on 5Pt likert Scales – and this has to change. 5Pt Likert scales do not provide data that is actionable – Just ask NetFlix – they spend a million dollars and the fundamental problem is that 5pt rating scales do not “discriminate” enough.

Learn more about Max-Diff Scaling by watching this video from Nico.