Report Survey Results without Parroting the Questionnaire

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When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for analysis. A properly designed questionnaire provides a narrative thread that conversationally moves the respondent from one question to—if possible—another closely related question, abruptly changing topics as few times as necessary. […]

MarketSight Review: Survey Data Analysis Software at the Intersection of Usable and Flexible

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This is a three-part series of reviews of market-research tools you should be using but might not know about. First up is a review of MarketSight, survey data analysis software that allows you to create crosstabs, dashboards and perform statistical testing. Challenge: In a world where we need to let the data tell the story, we […]