The Nerd with the Dragon Tattoo

Dragon Tattoo

This weekend I watched the new American movie version of The Girl with the Dragon Tattoo, based on the first book of Stieg Larsson’s trilogy. I’ll try not to reveal too much of the plot, in case you haven’t seen it, or the original Swedish movie, or read the book. Though, if you haven’t by [...]

Cosmo-Style Quiz: How Does Your Internet Marketing Stack Up?

Cosmopolitan Cover November 2011

Cosmopolitan Magazine has been in the survey business as long as any organization I know. For as long as I’ve been standing in supermarket checkout lines they’ve been posing, er, interesting questions on their cover. Sure, these quizzes are not actual surveys; in fact, to the best of my knowledge the results are never even [...]

Measuring the Effectiveness of Your Blog

calipers

After you’ve been blogging for a few months, it’s a good idea to take a step back, examine what’s worked, and refine your blogging strategy. Especially if you have only recently begun blogging, it’s important to frequently review your strategy and successes, to make sure that you are progressing toward your goals. This can be [...]

5 Reasons So Many Market Research Pros Suck at Marketing Themselves

nerds

[Editor's Note: this post originally appeared on my personal blog, DanaStanley.com.] It’s ironic, isn’t it? We’re advising others on marketing strategy and tactics; our advice is used to formulate email campaigns, website copy, online and offline advertisements and more.  Yet our own marketing is often no better, and in some cases is even worse, than [...]

Focus Groups are Dead: An Interview with Mike Volpe, HubSpot CMO

Mike Volpe

Editor’s Note:  I recently attended the Social Media FTW (For the Win) conference where HubSpot‘s Chief Marketing Officer, Mike Volpe was a keynote speaker.  During his talk, Mike contrasted the analytics HubSpot gives marketers with traditional feedback, using focus groups as an example.  I caught up with Mike afterward to get his further perspectives on market [...]

Sentiment Analysis Firm Metavana’s New CMO, Romi Mahajan: An Interview

Romi Mahajan

Romi Mahajan is a well-known technology marketing speaker and expert; he serves on a variety of advisory boards and speaks at over a dozen industry events per year.  He most recently served as the Worldwide Director of Sales and Strategy for the Digital Marketing and Search team at Microsoft.  Prior to Microsoft, Romi was founder [...]

A Social Media Marketer’s Take on Market Research

Elijah R. Young

I experienced Elijah Young’s keynote session on blogging and social media at the Social Media FTW (“For the Win”) Fall conference in September. ‘Experienced’ is the right word, because Elijah is such a dynamic and engaging speaker, simply saying ‘saw’ or ‘listened to’ would not due justice to the feeling of energy in the room.  Elijah [...]

Determining Price: The van Westendorp Price Sensitivity Meter

Calculator

Determining the best price for a product or service is a common marketing research question.  I usually start my conversation with a client asking whether their product has all of its features set or if they also need to test a range of features other than price.  If they are testing variable features in addition [...]

Does Influence Really Matter?

Author’s Note: This article originally appeared on the AMEX Open Forum blog —  I wrote it to get people to seriously think about authority and influence. I’ve been thinking a lot about influence lately.  It seems that I’m not the only one.  Influence isn’t just for celebrities any more.  Small business has gotten into the game as [...]

In Praise of Progressive Government Policy

Microsoft TAG

Gentle reader on the right (or left) – please don’t get turned off by the title of this post. This is not meant to be a discussion on the value of liberal or conservative government policies at large. I refer instead to the forward thinking work that some local government bodies are doing in adopting [...]