Market Research is Beating Marketing Research

Market Research or Marketing Research

In a recent post I posed a question: “Which term do you prefer: market research or marketing research?” In it I gave readers a chance to vote on which term they prefer, or to choose “no preference.” As of this writing, with 27 votes, “market research” is beating “marketing research” 56% to 30%, with 15% […]

Market Research or Marketing Research?


I recently heard someone express frustration at the widespread use of the term “market research” instead of “marketing research.” It wasn’t the first time I’ve heard this opinion, but it has been a while. The argument goes something like this: we are researching marketing initiatives. Therefore what we do is “marketing research.” Markets are for […]