Back to Basics: What is PR?

public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy […]

How to Write a Market Research Plan

planning

In the past, we BUDGETED for market research.  This usually included our annual customer satisfaction survey and then we simply looked at our marketing plan an set aside a budget for the new product research we were going to do in the next year. These days things are a little different.  I find myself recommending […]

6 DIY Marketing Research Trends You Can Put in Your Marketing Plan

I wanted to draw your attention to a must-attend, free event coming up next Thursday, September 30th, at 9am Pacific (12pm Eastern time). Ivana Taylor from DIYMarketers will be hosting a free webinar discussing 6 DIY marketing research trends that you can start leveraging immediately. As Ivana very aptly points out, “Interactivity, collaboration and open […]