The Dilemma of Social Media Measurement

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[Editor’s Note: The  following post by Michael Wolfe was originally published by and is syndicated with permission by The GreenBook Blog.] Everyone with any sense of what is going on in the field of marketing right now knows that there is almost a mad frenzy about social media, the likes of which we have seldom seen. In […]

Gaining Clarity in Digital Marketing

I just participated in a three day conference on Digital marketing which was attended by several digital agencies and thought leaders with good vantage points into this emerging space. Interestingly, at the end of three days it became very clear that things are not very clear. Multiple definitions exist concerning what digital marketing is, who […]