Resources for the Research Community
Editor’s Note: Today I’m pleased to introduce a new Research Access author: Gayle Vogel, Vice President at Edge Research, a full service marketing research firm that specializes in connecting research results with actionable insights. We’ve been conducting generational research for years, capturing the emotional and rational thought processes that motivate individuals along the life stage continuum. [...]
Survey Analytics President and Research Access contributor Andrew Jeavons gave a talk about Big Data and Market Research on Tuesday, November 6th to the Northwest Chapter of the Marketing Research Association. Courtesy of Andrew and the Northwest MRA, here is a video of his presentation and the associated slides. Enjoy!
A few years back I attended a meeting where a very large company’s social media director was giving a presentation on their methods, findings, and plans for the future of social. After the presentation, a few of us stuck around to shoot the breeze and network a bit. I struck up a conversation with the [...]
Once upon a time, there was only one anonymous market research Twitter address. Way back in January of 2009, someone, who to my knowledge remains anonymous, created a Twitter address called @MRHeretic and posted this tweet: Not everyone believes in the value of the net. http://tinyurl.com/cmkv8r — mr heretic (@mrheretic) January 24, 2009 MRHeretic also [...]
As those who follow the market research conversation on Twitter know, there are quite a few hashtags used by the industry Twitterati. Some of the more common include: #MRX: Market Research #NGMR: Next Generation Market Research #NewMR: New Market Research #ESOMAR (or any industry association): Association-specific hashtag Sometimes I think it all gets to be [...]
In order to excel, market researchers today need to have knowledge beyond that provided by our industry peers, associations and publications. It is a well-rounded understanding from different perspectives that leads to the kind of creative thinking and risk-taking that is necessary in the face of rapid technology-induced changes in society. In that spirit, let [...]
I recently had the chance to sit down and speak with Yarin Negri, Director of Marketing at marketing automation software company Intlock. In this interview we dive deep into web analytics, and we discuss Intlock’s use of integrated survey questions in their technology tool. Dana Stanley: Good afternoon, Yarin. Please tell me in a nutshell [...]
What are the market research skills of the future? Jason Anderson of Blizzard Entertainment (a.k.a. @dirkgently on Twitter) had an interesting, and, I think, telling piece of advice during his talk at last week’s Market Research in the Mobile World conference in Cincinnati. By way of background, Jason’s talk was entitled “A Technologist’s Research Manifesto.” [...]
In research we combine the science of data with the art of storytelling to guide our clients. I’m wondering about something, though. Good storytellers help the audience understand the inner mental states of the characters in the story. It is well known that humans crave tidy explanations of complicated phenomena; if a parsimonious story does [...]
Thinking about doing a survey among Facebook users? Great idea! There’s lots of this type of research going on these days. You can connect your survey to Facebook. Or your company may have a Facebook app, perhaps giving you the opportunity to combine profile data with a custom survey. The specific method of using Facebook profile data [...]
