Resources for the Research Community
One of my responsibilities as Vice President of Marketing at Survey Analytics is making sure that people who fill out the contact forms on our websites get a quick reply. Recently I had to deal with a technology glitch which was causing an unacceptably long delay between the time when interested parties filled out one [...]
Happy New Year! What better way to start off 2013 than with a little bit of humor? I hereby submit to you 10 corny riddles about market research. The answers can be found below. What methodology is best for infants? How are market researchers like Stradavarius? What do pollsters spread on their toast? Why did [...]
While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing could be. What a great conference it was, truly an event to remember. I thought I would end this short series of TMRE posts by sharing some thoughts on why conferences [...]
A lot of market researchers don’t like to think of themselves as marketers, but in many ways they are marketers. Both market researchers and marketers have something they want people to do. They both need to find good prospects and create a relationship with people so that they will be more likely to take the [...]
In my last post, I told the story of how the Washington State Transportation Commission used an online panel of Washington State Ferries riders to collect feedback from citizens and report the results to the state legislature. “The light bulb went off for all of us,” Griffith added, “ Since then, we’ve continued to grow [...]
Government agencies that want to use technology to listen to their citizens would do well to follow the model of the Washington State Transportation Commission. Like all government agencies, WSTC has a lot of responsibilities. One of those is to do the mundane tasks required of any transportation agency, including setting toll rates and ferry [...]
Market research jobs are changing. Gone are the days when you attended business school with a major in marketing, or got a Master’s degree in statistics, psychology or econometrics. Gone are the days when you had formal training, on the job or off. Gone are the days when Fortune 1000 companies employed people for decades. [...]
While attending the The Market Research Event 2012 conference in November, I heard a series of talks that changed the way I saw the world of insights, both people and process included. The conference helped me develop a concept I call an idea distillery. One of the best talks was lead by Brett Townsend, Director of Insights [...]
There are virtually unlimited possibilities for conducting – and taking – customer satisfaction surveys, now that surveys and mobile, hence completely untethered. I thoroughly enjoyed Antoine Déroche’s post on MRMW.net about customer satisfaction surveys in Singapore. He shared an example of a well-placed survey – above the toilets in Singapore’s Changi airport, with the simple admonition: [...]
While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing can be. One of those sessions was lead by Columbia Records’ Vice President of Strategic Marketing, Elliot Lum. The question he posed was quite simple. Can we distill the power [...]
