The Future of Insights: Translating Trends into Reality

analyzing investment charts with laptop. Accounting

The market research industry landscape has dramatically changed, and will continue to evolve in the coming years. We get that – no turning back – so how do you integrate the new tools, skill sets and data streams into our everyday business processes? Where do we prioritize and focus our resources to drive action and […]

Survey Says…

Business woman at work

Many of our clients use surveys to help them understand part of their customers’ experiences. Typically, these surveys include sections that ask about different functional areas within the company – product development, service and support, account or sales teams, etc. Within each of these sections, we ask specific attribute questions to gain more context. For […]

Sea Island: Exemplifying the Employee Customer Link

waiter man dressing fish at restaurant

Last year I had the pleasure of working with Sea Island to measure employee/team member perceptions of working for Sea Island.  Sea Island is an amazing resort on the coast of Georgia where the rich and famous go to vacation.  I was out there last week to present the team member survey results to some […]

Emotions Have a Place in Customer Experience Management

Festival people, facial expression

It’s about the emotions, or is it? On June 4, 2015 Michael Allenson and Jen Rubin, both of Maritz CX, raised questions about how well are emotions integrated into the typical CX program. Much as we would like to think of ourselves as rational beings we each have emotions and they do impact us on […]

How Will Incentives Affect My Response Rates?

Counting dollars bribe

Offering market research incentives can be a major boon to response rates, getting you more completions more quickly. And the good news is that “almost all studies that have evaluated the effect of incentives on quality of response have found no effects”(1). However, before committing administrative and financial resources to market research incentives, understanding how […]

Beware, Predictive Analytics Can Make You Look Like an Idiot

offensive playbook

If you apply predictive analytics to help make important decisions in your organization, I can guarantee that many people will think the predictions are wrong. In their mind, you (or your model) will be an idiot. So, who would want to use predictive analytics?!? The people who are focused on the big, long-term wins and […]

The 5-Second Pause

Business woman evaluating job candidate

I recently read an article on LinkedIn that recommends interviewers pause for 5 seconds after an interviewee answers a question. This allows the interviewee additional time to elaborate on a response and perhaps show a bit of themselves that they might not have normally let through, had the interviewer proceeded too quickly. The article argues […]

Become a Conjoint Pro

hands chefs, pizza and ingredients on wooden background texture

In today’s competitive restaurant industry, good reviews can often mean the difference between a packed house and empty seats with unfilled plates. Word of mouth advertising, recommendations from friends, family and colleagues are quickly being followed up with online mobile searching for locations and reviews. Today’s net savvy users expect to see a full menu […]

Cutting the Cord: Implications for Market Research

Cutting the Cord

I cut the cord on my landline phone about five years ago. I never gave my home phone number to business contacts or friends. My home answering machine had become a receptacle for receiving telemarketing — and survey research — calls. I asked myself, “Why am I paying for this service?” Like me (and probably […]

How to Increase Product Development Success with Ghetto Testing


In the movie Field of Dreams, Kevin Costner plays a farmer living in rural Iowa, who hears a voice while walking through his cornfield; “If you build it, he will come” (often misquoted “If you build it, they will come”) and sees a vision of a baseball field.  Kevin’s character Ray Kinsella plows under his corn […]