Cutting the Cord: Implications for Market Research

Cutting the Cord

I cut the cord on my landline phone about five years ago. I never gave my home phone number to business contacts or friends. My home answering machine had become a receptacle for receiving telemarketing — and survey research — calls. I asked myself, “Why am I paying for this service?” Like me (and probably [...]

How to Increase Product Development Success with Ghetto Testing

Ghetto

In the movie Field of Dreams, Kevin Costner plays a farmer living in rural Iowa, who hears a voice while walking through his cornfield; “If you build it, he will come” (often misquoted “If you build it, they will come”) and sees a vision of a baseball field.  Kevin’s character Ray Kinsella plows under his corn [...]

My Worst Market Research Experience

Man Yelling - My Worst Market Research Experience

What’s your worst market research experience? Mine was back in 1995. At that time I was working as a research analyst in Washington, DC for pollster Celinda Lake. I was in Los Angeles conducting research on behalf of a public affairs advocacy client. Specifically who the client was, I honestly can’t remember. Perhaps I’ve blocked [...]

How Much Mobile Penetration Do You Need?

Smartphones

According to recent data from the Pew Internet & American Life Project, mobile penetration in the U.S. has reached fully 85%, whereas smartphone penetration has reached 45%. The picture is even rosier in the UK, where, according to TechCrunch, smartphone penetration has reached 58%. I remember back in the early 2000′s when I was working [...]

How Fast Should Market Research Be?

Fast Car

One of my responsibilities as Vice President of Marketing at Survey Analytics is making sure that people who fill out the contact forms on our websites get a quick reply. Recently I had to deal with a technology glitch which was causing an unacceptably long delay between the time when interested parties filled out one [...]

10 Corny Market Research Riddles

agues holding each other and laughi

Happy New Year! What better way to start off 2013 than with a little bit of humor? I hereby submit to you 10 corny riddles about market research. The answers can be found below. What methodology is best for infants? How are market researchers like Stradavarius? What do pollsters spread on their toast? Why did [...]

The Market Research Event 2012 – Why Marketing Conferences Matter

Why Marketing Conferences Matter

While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing could be. What a great conference it was, truly an event to remember. I thought I would end this short series of TMRE posts by sharing some thoughts on why conferences [...]

Smart Market Researchers Learn from Inbound Marketing

Inbound Marketing

A lot of market researchers don’t like to think of themselves as marketers, but in many ways they are marketers. Both market researchers and marketers have something they want people to do. They both need to find good prospects and create a relationship with people so that they will be more likely to take the [...]

How a Government Agency Uses Research to Understand Public Priorities – Part Two

Washington State Capitol Building

In my last post, I told the story of how the Washington State Transportation Commission used an online panel of Washington State Ferries riders to collect feedback from citizens and report the results to the state legislature. “The light bulb went off for all of us,” Griffith added, “ Since then, we’ve continued to grow [...]

How a Government Agency Uses Research to Understand Public Priorities – Part One

Washington State Ferries

Government agencies that want to use technology to listen to their citizens would do well to follow the model of the Washington State Transportation Commission. Like all government agencies, WSTC has a lot of responsibilities. One of those is to do the mundane tasks required of any transportation agency, including setting toll rates and ferry [...]