How to Use Polls as Part of Your Market Research Plan

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Polls are an outstanding way to collect feedback and engage with your audience.  Polls have become more popular for two specific attributes: first — they don’t take much time.  You can read a poll and answer a poll in less than 10 seconds and that increases response rates.  The second reason is that polls often […]

How to Write a Market Research Plan

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In the past, we BUDGETED for market research.  This usually included our annual customer satisfaction survey and then we simply looked at our marketing plan an set aside a budget for the new product research we were going to do in the next year. These days things are a little different.  I find myself recommending […]