Going the Distance: 4 Essential Plays in an Unpredictable Arena

Scoring the winning points at a basketball game

Whether it’s a nail-biting Super Bowl, the NHL Playoffs or March Madness, the game is full of unpredictability… and change can happen in the blink of an eye. The same can be said about our ever evolving market research industry. Times are changing rapidly and the market research industry is changing with it. Fewer one-off […]

The GreenBook Research Industry Trends (GRIT) Study is Now Available

Greenbook Research Industry Trends Report

Good news! The Fall 2011 GreenBook Research Industry Trends (GRIT) study is now available. In addition to key issues that have been trended since the initial 2003 study, new questions on research technology, anticipated staffing characteristics and skill sets, and anticipated changes to marketing research methodologies and business models were asked. Specific probes on influential […]

Market Research Innovation Challenges

[Editor’s Note: The  following post by Navin Williams was originally published by and is syndicated with permission by The GreenBook Blog.] A few days ago I read the blog post by Tom Anderson covering the MRIA annual event in Canada.  It seemed like a very lively discussion and wish I had been there!  There are a […]