Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importantly, looking ahead to what’s likely to change. Our favorite post among the series highlighted a project by Kathryn Korostoff of Research Rockstar, wherein she applied one [...]
Looking Ahead: Market Research as Social Conscience?
December 28, 2010 by 1 Comment
Among the many individuals and organizations making industry predictions for 2011, the opinion of analyst firms – for better or worse – are among the most sought after. We can debate the quality, benefit, and value of their predictions all day long, but I think we can concede that, whether you agree with their conclusions [...]
Looking Ahead: Behavioral Science in 2011
December 27, 2010 by 2 Comments
As we continue our look ahead to 2011, surveying predictions for the market research industry, we come upon a recurring topic: the role of behavioral science as a supplement to – or even replacement for – market research. The key to behavioral science in a market research role is actually rather simple: a great deal [...]
Looking Ahead: Insourcing Market Research in 2011
December 16, 2010 by Leave a Comment
Yesterday, we posted about market research predictions for 2011, and how Research Rockstar is collecting predictions via an IdeaScale crowdsourcing instance. There are now 33 active ideas on the site, spanning the market research industry with varying levels of focus, and even controversy. Probably one of the less controversial predictions – but one that is [...]
