What Market Researchers Need to Know About SoLoMo

Confused

Do you know everything you need to know about SoLoMo, the convergence of the social, the local and the mobile? Could you learn something from Charlie Rader of Procter & Gamble, Steve Rappaport of ARF (and author of Listen First!), and Andrew Jeavons of Survey Analytics? I thought so! Well, it’s not too late to sign […]

SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

webinar

I’m pleased to announce the second in a series of webinars sponsored by Research Access in conjunction with GreenBook. Our first joint webinar with Greenbook was on the subject of Big Data. This webinar, entitled “SoLoMo: How Social Media, Localization & Mobile are Redefining Marketing Insights,” will be on Thursday, March 29th, at 1pm Eastern […]

Optimizing International Research

[Editor’s Note: The  following post by Michael Wolfe was originally published by and is syndicated with permission by The GreenBook Blog.] If you’re a client-side researcher working for a multinational company, much of your time is likely spent on multi-country studies. In the quantitative arena, the advent of online panels has changed much here over the […]

Follow-up: Localizing International Surveys webinar

Recently, we told you about a free webinar discussing the important topic of localizing international surveys. The folks over at QuestionPro have posted a very helpful follow-up to that webinar, including further discussion, copies of the slides, and a recording of the presentation in case you missed it. Be sure to check it out! Cheers, […]

Free Webinar: Localizing Your International & Multilingual Surveys

Marketing is a global business. That’s all there is to it. As the Internet becomes a primary means for people to build connections to others, the world shrinks, and businesses must think with a global perspective. As a result, market research must be a global effort as well, ensuring that insights and opinions we collect […]