Big Data Accuracy Before Insights

Dora the Explorer

A friend’s recent Facebook post really resonated with me. “Why does United Airlines bother sending me emails telling me I can go this weekend to Moline, IL for a mere $271? or to Saskatoon for $351? Really? Does that sound like a good deal to them? Have I ever shown the least bit of interest [...]

Big Data Marketing Fail: Someone Tell LinkedIn I’m Not a Chick

The Offending Ad

I’m as big a fan as the next guy of using the power of big data for targeting advertising messages. Maybe why that’s annoyed that I keep getting a mis-targeted ad on my LinkedIn profile. Here’s a screen shot of the “Ads by LinkedIn Members” section of my LinkedIn page: You’ve probably guessed, it’s the [...]

The Game Mechanics of Social Media

[Editor's Note: We continue our on-going series on gaming and research this month with the following post by Jon Puleston; originally published and syndicated with permission by The GreenBook Blog.] By Jon Puleston I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify [...]