Resources for the Research Community
You can’t go 5 minutes without hearing another story about the impact of social media on… well… everything. How it changes the way we communicate. How it changes the way we shop, engage customers, learn about partners and competition. The list goes on, and on, and on. At the center of most (if not all) [...]
Facebook is, at the core, an entertainment destination where people connect. That’s the primary goal anyway for the average Facebook user, but there are plenty of ways to interact with companies as well. A new study by ExactTarget and CoTweet finds that one of the key drivers to get a Facebook user to “like” a [...]
