MR 101: Validity and Reliability in Surveys


Confession: I don’t have formal training as a market researcher. I came to market research late in life by way of my training in information technology and computer science, and it’s something I’ve had to study – and continue to study today. And trust me: I’ve studied a lot in my life, and learning about […]

Some Prerequisite Reading

I had a fascinating conversation last week with David Boulton, founder of Learning Stewards and an expert of educational and organizational learning systems. Mr. Boulton and I had a lengthy talk about the role of feedback in learning: not only as we grow and progress through traditional educational systems, but also as we move into the business […]