Cutting the Cord: Implications for Market Research

Cutting the Cord

I cut the cord on my landline phone about five years ago. I never gave my home phone number to business contacts or friends. My home answering machine had become a receptacle for receiving telemarketing — and survey research — calls. I asked myself, “Why am I paying for this service?” Like me (and probably […]

Gone the way of the dodo

The Dodo bird was a flightless bird common to areas around the Indian Ocean. It was once a populous species (no doubt, given it’s relationship to pigeons), but alas, the Dodo has been extinct since the 17th century. Significantly, the extinction of the dodo is directly attributable to human activity, which contributes to the expression […]

Long Live the King


For the better part of the 20th century, the television dominated the American home while also commanding the marketing budgets of numerous companies. Now, however, a study released by the Pew Research Center shows that this traditional American centerpiece is losing its standing as a household fixture. According to the study, only 42% of Americans […]