Resources for the Research Community
Q: WHAT IS MEDIABUNKER? ANSWER: MediaBunker is an innovative mobile application to test your media and get real time feedback. Built into theSurvey Analytics Enterprise Research Platform, MediaBunker offers a distinct competitive advantage when presenting and deploying your media assets to the targeted audience. Q: WHAT ARE THE BENEFITS OF MEDIABUNKER? ANSWER: Take a look at [...]
Learn how to use tablets and smartphones for an innovative new data collection methodology called Extended Intercept. Join Survey Analytics for a complimentary webinar on Thursday, March 28th, 2013 at 10am San Francisco time / 1pm New York time / 5pm London time (and Friday, March 29th at 4:00am Sydney time). We are pleased to present special guest [...]
Regardless of which team you may have supported in the recent Super Bowl, or whether you are a sports fan at all, there was an interesting technology story to come out of the New Orleans contest, won by the Baltimore Ravens over the San Francisco 49ers. Mashable reported that the Ravens use iPad technology to [...]
The mobile revolution is enabling more creative and useful ways of interacting with data. Touch-screen technology is allowing users to manipulate data right on their iPad, Android tablet, iPhone, Samsung Galaxy Note, Kindle Fire devices and more. Now users can access advanced analytics with beautifully visualized data on their mobile devices. On January 24th, Greg [...]
Like many companies, Cedar Fair Entertainment Company had traditionally done surveys the old-fashioned way – with paper, pencil and clipboards. Mike Iott, Cedar Fair’s Market Research Manager, had to hand-create 12 reports monthly, one for each of Cedar Fair’s regional amusement parks. This year Mike successfully transitioned Cedar Fair’s in-park survey program from paper to [...]
It’s no secret that iPads and other tablet computers are changing the way people interact and communicate. Did you know they are also changing the way we collect data? In market research, many field teams are replacing pencil and paper with electronic tablet devices. Others are evaluating their options for doing so. Have you heard [...]
Researchers, when you read about companies equipping their employees with iPads, I know you’re dreaming about beautiful, feature-rich, touch-based surveys for the B2B market. In fact, this type of tablet-based survey is already being done today by the likes of SurveyPocket and others. You need to start thinking beyond just the iPad, though. The corporate [...]
There’s some stunning new data on tablet computer and e-reader adoption in the U.S. from our friends at the Pew Internet & American Life Project. According to the center’s director, Lee Rainie, “the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January”. E-reader [...]
[Editor's Note: This post was originally published on the SurveyPocket blog.] SurveyPocket is such an awesome system for mobile field data collection, that we wish any researcher could use it anytime they’d like. However, the sad reality is that some projects require more than just a couple of tablet devices. Not everybody has a stack of [...]
I want to share two anecdotal stories around how I came to understand that tablets, driven by the iPad, are not just consumer devices that let my 3 year old play Angry Birds, but rather are finding their way into the enterprise and the small business eco-system. Montessori School My 3 year old daughter goes [...]
