Generalizing: The Bane of Insights

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[Editor's Note: The  following post by Ron Sellers was originally published by and is syndicated with permission by The GreenBook Blog.] I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field of communicating what we find.  Issues such as online representativeness, phone [...]

What We’re Reading: Mobility, Asking Why, Social Media Research

What We're Reading

Normally, we’d be going through our reading list on Monday mornings, but given the glorious (and extended) Memorial Day weekend here in the US, we decided to postpone our reading to Tuesday. So without further adieu, here are some highlights from our reading list this week: Mobilizing Market Research, Part 3 – In this third [...]

Looking Ahead: What’s Out

Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importantly, looking ahead to what’s likely to change. Our favorite post among the series highlighted a project by Kathryn Korostoff of Research Rockstar, wherein she applied one [...]

Defining Insight

Being part of the MRA’s (Marketing Research Association’s) recent panel, “Get Plugged In: Social Media and Marketing Research,” stimulated a conversation on whether social media will, in many instances, replace marketing research professionals. As I discussed during my presentation, social networking is about people having the means to connect, engage, and share. Marketing research is [...]