5 Things to Think About When It Comes To Innovation Incentives

Innovation - Light Bulb

There is much discussion about community engagement when it comes to the business of innovation and idea management. But one of the things that it seems like there is not enough discussion of is the incentivization of the innovation process. There are numerous ways to reward participants when it comes to making improvements to businesses, [...]

Black Friday Smartphone Showdown: Brick and Mortar vs. Online Retailers

Smartphones

Editor’s Note:  This post was originally published a few days before “Black Friday” on the Survey Swipe blog. This “Black Friday” is shaping up to be the most contentious yet.  Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last [...]

Ipsos Loyalty and Survey Analytics Strike Mobile Deal

Ipsos, Survey Analytics

We at Research Access are admittedly big fans of mobile market research.  That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty. To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market [...]

Liquor Privatization Initiative Accurately Pegged by Pre-Election Online Survey

liquor

Survey Analytics is pleased to report that our recent poll of King County, Washington voters called the outcome of the State of Washington’s liquor privatization initiative with a high degree of precision. Our political poll marks an exciting and innovative, new approach whereby public opinion researchers, public affairs firms, political consultants and political campaigns themselves [...]

Virtual Market Research Event Kicks Off Year Two This Week

NewMR

By the time the Festival of NewMR reaches its tenth anniversary, the novelty of online-only conferences may have worn off.  But it hasn’t yet. Such online-only events are increasingly becoming part of the market research thought leadership scene, with entries in the past year from the American Marketing Association (AMA) and Market Research Global Alliance [...]

Market Research Innovation Challenges

[Editor's Note: The  following post by Navin Williams was originally published by and is syndicated with permission by The GreenBook Blog.] A few days ago I read the blog post by Tom Anderson covering the MRIA annual event in Canada.  It seemed like a very lively discussion and wish I had been there!  There are a [...]

The Power of Asking “What if” and “So What”

How many times have you run across an innovative product and service and thought “Why didn’t I think of that?!”  Or maybe you’re like me and have these “harebrained” ideas, decide that they are silly and ignore them only to see them advertised or written about as the next great innovation! The really neat thing [...]

Interview with Vivek Bhaskaran of SurveyAnalytics

Three weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! (You can find the others on the Green Book Blog.) Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of [...]

Gov 2.0: The Next Internet Boom

The Gov 2.0 Expo just wrapped up in Washington D.C. today with the White House urging federal agencies to make statistical data and other information available to the public, the Internet’s next big opportunity may be tapping that information to boost government transparency, efficiency, and responsiveness. On their end the government has partnered with companies, [...]