As an Immersion Marketing tool, wine is better than Facebook.

And no, this isn’t sour grapes (because at the beginning I did not get Facebook at all.)

Okay so what do I mean, what is Immersion Marketing, and why do I spew such crap? Let me answer these in order.

What I mean is: I still think of Marketing as a discipline that is about building relationships. Here, in vino VERITAS.

What is Immersion Marketing? It’s a phrase I made up on the fly to connote the sort of Marketing that comes from deep relationships, even friendships. Not the scatter-shot, statistical marketing that a Facebook can enable so easily.

Why do I spew crap? Because not everything I say is that easy to digest but when it comes out finally, it feels great.

The other day, two business buddies and I were in a bar and we ran into a team of entrepreneurs who were noodling how to take their application to the next level. Induced by a good Cabernet, we were a bit light-headed and loose-lipped and offered our collective rant on what these guys should do to make their first Million. We exchanged emails and are now in talks to potentially invest in their company and to help them go big.

It started with wine.

Let’s hope it ends with Champagne.