It’s Time to Be Bold: 5 Takeaways from the IIR FUSE Conference

Lion (Panthera leo)

The recent FUSE conference gathered top branding and design leaders to talk about disruption, brand strategy, and the changing marketplace. Until recently, branding experts urged brands to focus on mindfulness: gather the data, listen, and react to the results. But a new economy demands a bold and proactive approach—listening is great but it’s not nearly enough. […]