The GreenBook Research Industry Trends (GRIT) Study is Now Available

Greenbook Research Industry Trends Report

Good news! The Fall 2011 GreenBook Research Industry Trends (GRIT) study is now available. In addition to key issues that have been trended since the initial 2003 study, new questions on research technology, anticipated staffing characteristics and skill sets, and anticipated changes to marketing research methodologies and business models were asked. Specific probes on influential [...]