Trends in Quantitative Research Methods

Silhouette of a man jumping from 2013 towards 2014 year at sunset © Creativa

According to the most recent GreenBook survey of market researchers, penetration of online surveys actually accelerated, jumping from 82% to 89% in nine months, after climbing from just 78% to 82% in the prior year. This climb is surprising given that growth usually slows as penetration approaches 100%. Only mobile surveys showed similar growth, rising [...]

The GreenBook Research Industry Trends (GRIT) Study is Now Available

Greenbook Research Industry Trends Report

Good news! The Fall 2011 GreenBook Research Industry Trends (GRIT) study is now available. In addition to key issues that have been trended since the initial 2003 study, new questions on research technology, anticipated staffing characteristics and skill sets, and anticipated changes to marketing research methodologies and business models were asked. Specific probes on influential [...]

Upcoming Webinar: Taking on the Great Privacy Debate

Privacy

Privacy exists at the center of the next great debate as the information age continues to evolve. More and more information, especially information of a personal nature, is being shared in public forums (from Facebook and Twitter to shopping profiles to market research studies and more.) But as more information is shared, even though it’s [...]

The Game Mechanics of Social Media

[Editor's Note: We continue our on-going series on gaming and research this month with the following post by Jon Puleston; originally published and syndicated with permission by The GreenBook Blog.] By Jon Puleston I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify [...]

Looking Ahead: Odds and Ends

I want to draw your attention to a recent post over at the GreenBook Blog, which has a great round-up of all of the market research industry predictions for 2011 that are floating around (ours among them, which is quite an honor for us!) Also among them is a post by Tom Ewing of Kantar Operations [...]