Market Research Nostradamus

Nostradamus

Doubtless you are aware of the future-predicting reputation of the 16th century Frenchman Michel de Nostredame, or Nostradamus. Well, Nostradamus does not have a monopoly on future vision. In an early 2006 article in ESOMAR Research World article entitled “I have seen the future and it looks like Google,” Andrew Jeavons, now president at Survey [...]

Interview: Paul McDonald, Google Consumer Surveys – Part 3

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This is the third in a series of posts presenting an interview I conducted with Paul McDonald, Product Manager, Google Consumer Surveys. Click here for Part 1. Click here for Part 2. In this third and final part of the interview, Paul answers a series of questions I asked him about Google’s plans to pursue specific [...]

Interview: Paul McDonald, Google Consumer Surveys – Part 2

Paul McDonald

This is the second in a series of posts presenting an interview I conducted with Paul McDonald, Product Manager, Google Consumer Surveys. Click here for Part 1. Click here for Part 3. In this second part of the interview, Paul talks about the reaction of the market to the launch of Google Consumer Surveys, indicating [...]

Interview: Paul McDonald, Google Consumer Surveys – Part 1

GCSLogo

This is the first in a series of posts presenting an interview I conducted with Paul McDonald, Product Manager, Google Consumer Surveys. Click here for Part 2. Click here for Part 3. In the interview we covered a wide range of topics, including the genesis and development of Google Consumer Surveys, Google’s corporate philosophy, the product’s methodology, the market [...]