Pottermore: Gamification gives you more – A case study

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[Editor’s Note: This post was originally published on our sister site, GameAccess.com.] The Harry Potter books and movie franchise has made millions of people extremely happy across the world and of course has made JK Rowling a bob or two, but in answer to many peoples hopes, there is more coming from Harry Potter – […]

How to Set Marketing Research Goals and Objectives

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In a previous post, I laid out a marketing research plan.  The first steps of the marketing research plan was setting goals and objectives.  You might think that this is a same-old, same-old process.  But it isn’t.  I’m going to approach this in a different way that will get you better results. Begin with the END […]