SoLoMo and Market Research


Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” Here, in all its grandeur, is the text of the full webinar. The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and […]

10 Use Cases for Geolocation in Market Research


The 2012 Where Conference on location and mobile technology is now over, but it made an impression on all who were involved. Where else would I (and Research Access readers who watched the live stream on April 3 and 4) have seen presentations from people as diverse as these:  Jer Thorp, Data Artist in Residence at […]

Foursquare: The Rock Stars of Location

Foursquare Logo

At a conference about the technology of location in the most tech-savvy city in the world, there is really one company that’s “where it’s at.” It’s not Facebook or Google.  It’s Foursquare. Don’t get me wrong.  Facebook and Google have a really impressive presence here at the Where Conference.  They’re doing incredible things in location. […]