Market Research Buzzwords and the Hype Curve


In Episode 2 of the Research Life Podcast, we have two special guests:  Jeffrey Henning, CMO of Affinnova and Andrew Jeavons, President of Survey Analytics. Andrew, Jeffrey and I discussed a list of buzzwords in market research, and attempted to place each on the Gartner Hype Curve. Our buzzwords came from a list published by Research […]