Resources for the Research Community
Today, in about 30 mins BadgeFarm will be conducting a webinar to introduce BadgeFarm. I am really excited to oversee the launch of BadgeFarm – which has been under the wraps for quite a while. If you are interested in Gamification and how is pertains to engagement, marketing and our everyday lives – you should [...]
[Editor's Note: The following post was originally published by and is syndicated with permission by our sister site, GameAccess.] In a recent trip to the ESOMAR 3D conference in Miami, I took some time to visit the Wolfsonian Museum. As well as being a brilliant collection of artwork, sculpture and post-modern advertising, they have a library on their lower [...]
I experienced Elijah Young’s keynote session on blogging and social media at the Social Media FTW (“For the Win”) Fall conference in September. ‘Experienced’ is the right word, because Elijah is such a dynamic and engaging speaker, simply saying ‘saw’ or ‘listened to’ would not due justice to the feeling of energy in the room. Elijah [...]
[Editor's Note: The following post by Tom Ewing was originally published by and is syndicated with permission by our sister site, GameAccess.] I have a dirty gaming secret: I’m rubbish at lots of them. Anything that involves reflexes, timing, pixel-perfect judgement or any kind of co-ordination will floor me. I am condemned by fate to be [...]
Earlier this week, we wrote about the current state of QR codes (or at least opinions in the current state), as well as the importance of contextual feedback and the proliferation of real-world hyperlinking. Today, Betty Adamou, editor of our sister site GameAccess.com, has a terrific piece looking at the intersection of QR codes, gamification, [...]
[Editor's Note: This post was originally published on our sister site, GameAccess.com.] McDonald’s has been using Gamification long before us bloggers started talking about it. They’ve been using Gamification for nearly 25 years and considering we didn’t even have mobiles back then, they must have spent a lot of time and money creating their paper based [...]
[Editor's Note: This post was originally published on our sister site, GameAccess.com.] The Harry Potter books and movie franchise has made millions of people extremely happy across the world and of course has made JK Rowling a bob or two, but in answer to many peoples hopes, there is more coming from Harry Potter – [...]
Feedback begets accomplishment. Feedback is one of the core principles of gaming, and by natural extension engagement. My close friend, client and business associate, Romi Mahajan has written quite a bit on rethinking gaming and how it applies to our lives – gaming for marketing, research and even management. I believe one of the fundamental reasons why gaming is [...]
