The Future of Market Research

Market Research Trends

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience. The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of […]

Gamification – A new entrant….


Today, in about 30 mins BadgeFarm will be conducting a webinar to introduce BadgeFarm. I am really excited to oversee the launch of BadgeFarm – which has been under the wraps for quite a while. If you are interested in Gamification and how is pertains to engagement, marketing and our everyday lives – you should […]

Breathing New Life into Old Ideas: From the Soviets to McCandless


[Editor’s Note: The  following post was originally published by and is syndicated with permission by our sister site, GameAccess.] In a recent trip to the ESOMAR 3D conference in Miami, I took some time to visit the Wolfsonian Museum. As well as being a brilliant collection of artwork, sculpture and post-modern advertising, they have a library on their lower […]

A Social Media Marketer’s Take on Market Research

Elijah R. Young

I experienced Elijah Young’s keynote session on blogging and social media at the Social Media FTW (“For the Win”) Fall conference in September. ‘Experienced’ is the right word, because Elijah is such a dynamic and engaging speaker, simply saying ‘saw’ or ‘listened to’ would not due justice to the feeling of energy in the room.  Elijah […]

How to Love a Loser

[Editor’s Note: The  following post by Tom Ewing was originally published by and is syndicated with permission by our sister site, GameAccess.] I have a dirty gaming secret: I’m rubbish at lots of them. Anything that involves reflexes, timing, pixel-perfect judgement or any kind of co-ordination will floor me. I am condemned by fate to be […]

The Intersection of QR Codes and Gamification

Earlier this week, we wrote about the current state of QR codes (or at least opinions in the current state), as well as the importance of contextual feedback and the proliferation of real-world hyperlinking. Today, Betty Adamou, editor of our sister site, has a terrific piece looking at the intersection of QR codes, gamification, […]

McDonald’s: The Masters of Gamification

[Editor’s Note: This post was originally published on our sister site,] McDonald’s has been using Gamification long before us bloggers started talking about it. They’ve been using Gamification for nearly 25 years and considering we didn’t even have mobiles back then, they must have spent a lot of time and money creating their paper based […]

Pottermore: Gamification gives you more – A case study


[Editor’s Note: This post was originally published on our sister site,] The Harry Potter books and movie franchise has made millions of people extremely happy across the world and of course has made JK Rowling a bob or two, but in answer to many peoples hopes, there is more coming from Harry Potter – […]

What We’re Reading: GameAccess, Mobility & Market Research Myopia

Happy Monday, and Happy August as well. Despite the summer lull, filled with vacations, longer lunches, and generally slower-moving business, there’s still plenty to talk about in the world of market research. Here are some of the articles and news items that have our attention this morning: GameAccess is Launched! – We’re very excited to […]

What We’re Reading – Mobile Research Galore

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here. What Smartphones Mean to Researchers – Mobility is creating a […]