Social Business Software QuePort Pushes Social Graph Data

Social Business Software

In September we published an interview with Michael Hack, CEO of QuePort, a company innovating in social business software. QuePort allows social information to find you rather than the other way around. I recently had the opportunity to check in with Hack to see how QuePort is progressing. He was quite enthusiastic about the conversations [...]

The Gamification of Education

The Gamification of Education

Editor’s Note: As summer winds down, Research Access will be getting you ready to go “back to school” with two weeks of posts on the topic of education. Between August 20 and 31 we will be doing a series of posts that will have you ready to put on those new clothes, pack your lunch box [...]

Logos Quiz: The Future of Market Research?

LogosQuiz

What if you were a marketing executive for a global brand, and I told you I had collected benchmark feedback from thousands of consumers on the top brands in the world, including yours and your competitors’? Would I have your attention? Thanks to my son, I recently became aware of an ingenious app called Logos Quiz [...]

Tips on Gamification for Respondent Engagement

SSI

SSI’s Jackie Lorch and Jared Schiers recently did a very well-attended webinar on respondent engagement for the American Marketing Association. The session was called “Getting engaged with your research respondents: how to take your targets from first date to long-term relationship.” Lorch and Schiers covered a lot of ground, including addressing both extrinsic and intrinsic [...]

Mobile Market Research Trends, Part 1: Mobile Gamification

mobile gamification

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 1 of the webinar, which covered the topic of [...]

Meet Quizlet: Social and Gamified Studying

Quizlet

My son, who started high school in September, is “enjoying” a rite of passage this week; he’s taking his first set of mid-terms. Come to find out, flashcards as a study tool may soon go the way of the Sony Walkman. Enter Quizlet. My son had a huge list of vocabulary words to learn.  He [...]

Don’t Be a Misfit – Game Your Marketing

Misfits Community Service App

[Editor's Note:  This post originally appeared on our sister site, GameAccess] Misfits is a hugely popular TV show here in the UK hosted by Channel 4′s cool, younger channel, E4. It’s about four young people who have to take part in Community Service (which is reserved as a punishment for young petty criminals here in [...]

Market Research Trends 2012: Part Six – Mobile Sampling and Mobile Ethnography

mobile phones

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the sixth and final part of the webinar, a discussion of mobile sampling and mobile [...]

Market Research Trends 2012: Part One – Gamification

BadgeFarm Badges

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.  Today we bring you the full text of the first part of the webinar, where there was a very interesting discussion of the hot [...]

The Future of Market Research

Market Research Trends

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience. The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of [...]